WHO I AM

This is me, Kate –

Background

With a successful history in Creative Marketing, I have been an essential member of award-winning marketing teams. I am a dedicated team player but also have the confidence and experience to work on projects independently.

Through my work as a Marketing Specialist, I have partnered with business development, sales, and operation teams to gain and maintain relationships with clients like Amazon, One Medical, Nuance Health, Wegmans, Lululemon, AMC Theaters, Dunhill, and many more high-end retailers and entertainment clients.

I have 4 years of corporate experience in creative marketing with both web/interactive and print based materials.

*Locations on the map are where my clients business are based or where they reside. My work expands beyond these states.

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Industry Experience

  • Real Estate

    I began my career in Stamford, CT working for a small Commercial Real Estate firm. The firm primarily maintained relationships within New England retailers, restaurants, and lifestyle brands such as, PetValu, The Edge Fitness, and Blaze Pizza.

  • Construction

    With 3+ years experience in the Construction Industry, I have worked for companies that have work on both the East and West coast. My marketing packages have been presented to luxury brands like Dunhill, Dover Street Market, Charlotte Tilbury, and Gucci, as well as entertainment brands like AMC, Cinemax Theaters, and Alamo Draft House.

  • Pharmacudical

    Pharmaceuticals is the most recent industry I have worked within. Most clients and projects remain confidential at the time but my work reach has expanded globally. For more information on my pharmaceutical marketing background, please contact me directly.

More About Me

  • Growing Up

    I grew up in Brookfield, Connecticut – graduating from BHS in 2011 where I was always more interested in arts and athletics over history and math. I participated on the varsity cheerleading team and was a part of the towns all-star cheerleading gym, North East Tropics. I was awarded with MVP on the cheer squad and received the Art & Ceramics Teachers Choice Award for the graduating class of 2011.

  • College

    Off to YSU in 2011 – habits stayed the same. I cheered on the Penguins at football, basketball and community events while keeping my academic standards high. I received the Faculty Design Excellence Award as a junior and was selected as a stand out student that was asked participate in competitions and programs that were not offered to all. Upon graduation, I was a Deans and Presidents list student.

  • Today

    I believe my past as an athlete and as an artist has lead me to where I am today. Being a cheerleader for so long, I was taught to interact with the crowd, get the viewer involved and visually get them interested by doing something flashy. I like to think I use those similar practices throughout my designs and my competitive nature is what drives me to create such successful work.

My favorite kind of designs are the ones that challenge me the most

MY FAVORITE KINDS OF DESIGNS ARE THE ONES THAT CHALLENGE ME THE MOST

  • LinkedIn

    linkedin.com/in/katepfahl/

  • Facebook

    facebook.com/kaitlyn.pfahl

  • Pintrest

    pinterest.com/kaitlyn_pfahl/

  • Email

    katepfahl@gmail.com

PORTFOLIO

Project Courage

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Informational booklet for Project Courage. The cover matches existing collateral while the inside is more playful but still matches branding standards. Flip through the booklet...

Fairfield Appraisal Group

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Handy one page flyers for easy distribution. If you would like to see full pdfs or more marketing collateral done for Fairfield Appraisal Group please contact me...

David Adam Realty

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Updated and maintained consistent marketing materials for web, social medias and flyers. If you would like to see full pdfs or more marketing collateral done for David Adam Realty please contact me...

Hobby Lobby Bag

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This bag has creative minds in mind. True Story: I have gone to the craft store multiple times for paper and end up leaving with X amount of paper, a candle, a pair of scissor,...

Worth Property Group, Email Campaigns

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Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...

the Final Flamingle

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A personal touch on a special brides bachelorette party! Some information has been distorted to respect the clients privacy. The invite was completely custom to the bride and included a size tag, key chain, and festive...

YSU CCAC Flyer

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Managed design projects and visuals for multiple departments within the Youngstown State University College of Creative Arts and Communications / Developed goals by communicating with team members to ensure accuracy and completion among dates agreed upon...

Handcrafted

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Handcrafted custom gift/home decor request with wood burning. More examples to...

Worth Property Group

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Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...
Client: Jane Doe - Coding Expert

Excellent freelancer. Fast worker and knows what he's doing and his communication is very clear. Product was delivered in great shape.

Cambria Hotels and Suits

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Created concepts, logos and packaging for all promotional material /  Developed digital marketing materials for e-marketing communications / Working efficiently with a team on providing creative solutions that supported company goals, mission and culture...

Vertext

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This specific project was presented to me with the wireframe already done. With that, I researched and photo-searched an appropriate solution. There was limited information given but throughout the colors, photos and overall design...

Fooling Foods

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My goal was to do exactly what certain food companies do, fool the customer. This project is about foods that appear to be healthy but are not. My design choices elaborate on that by...