WHO I AM

This is me, Kate –

Background

After graduating in 2016 from Youngstown State University in Youngstown, Ohio with a Bachelors of Fine Arts, I came back to the northeast to start my creative career. Specializing in Graphic and Interactive Design, I was quick to get an contracted position as a web designer and shortly after was offered a job in marketing. After working in the corporate world for over a year, I learned a lot of hands on experience and felt confident enough to pick up some freelance projects on my own. So far it’s been a huge success and I enjoy working with clients personally just as much as I strive working within a team in an office. Not all times am I just freelancing or holding a full time position – I have exceptional time management skills that allow me to do both. Before starting any project I will lay out a timeline that myself and my client is comfortable with. I would never take on a project I am not able and willing to see though completion.

My clients consist of,

  • Standard
  • Interactive
  • Photography/Editing
  • Custom

More About Me

  • Growing Up

    I grew up in Brookfield, Connecticut – graduating from BHS in 2011 where I was always more interested in arts and athletics over history and math. I participated on the varsity cheerleading team and was a part of the towns all-star cheerleading gym, North East Tropics. I was awarded with MVP on the cheer squad and received the Art & Ceramics Teachers Choice Award for the graduating class of 2011.

  • College

    Off to YSU in 2011 – habits stayed the same. I cheered on the Penguins at football, basketball and community events while keeping my academic standards high. I received the Faculty Design Excellence Award as a junior and was selected as a stand out student that was asked participate in competitions and programs that were not offered to all. Upon graduation, I was a Deans and Presidents list student.

  • Today

    I believe my past as an athlete and as an artist has lead me to where I am today. Being a cheerleader for so long, I was taught to interact with the crowd, get the viewer involved and visually get them interested by doing something flashy. I like to think I use those similar practices throughout my designs and my competitive nature is what drives me to create such successful work.

My favorite kind of designs are the ones that challenge me the most

MY FAVORITE KINDS OF DESIGNS ARE THE ONES THAT CHALLENGE ME THE MOST

  • LinkedIn

    linkedin.com/in/katepfahl/

  • Facebook

    facebook.com/kaitlyn.pfahl

  • Pintrest

    pinterest.com/kaitlyn_pfahl/

  • Email

    katepfahl@gmail.com

PORTFOLIO

Worth Property Group, Email Campaigns

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Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...

Handcrafted

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Handcrafted custom gift/home decor request with wood burning. More examples to...

Worth Property Group

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/Posted by: admin
Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...
Client: Jane Doe - Coding Expert

Excellent freelancer. Fast worker and knows what he's doing and his communication is very clear. Product was delivered in great shape.

David Adam Realty

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Updated and maintained consistent marketing materials for web, social medias and flyers. If you would like to see full pdfs or more marketing collateral done for David Adam Realty please contact me...

Image Star

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Email Marketing Campaign for potential new clients for Image Star -  a leading wholesaler of imaging products. They offer a wide selection of OEM and compatible printer, fax, copier, and data media...

YSU CCAC Flyer

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Managed design projects and visuals for multiple departments within the Youngstown State University College of Creative Arts and Communications / Developed goals by communicating with team members to ensure accuracy and completion among dates agreed upon...

Velocity Operating System

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The Velocity operating system was designed with busy people who want to stay organized in mind. When I was first given this assignment I asked myself how would I be able to make my...

Vertext

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This specific project was presented to me with the wireframe already done. With that, I researched and photo-searched an appropriate solution. There was limited information given but throughout the colors, photos and overall design...

Slaveworld

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For the Blackfish Campaign my primary focused was to make it fun so it draws peoples attention but conveys a very serious message. I personalized my own font to help create the shape of...

Ceramic Dog

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  Ceramic Pit Bull, about 17 inches tall. This piece was selected to be in the Spring 2014 Student...

Fairfield Appraisal Group

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Handy one page flyers for easy distribution. If you would like to see full pdfs or more marketing collateral done for Fairfield Appraisal Group please contact me...

Cambria Hotels and Suits

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Created concepts, logos and packaging for all promotional material /  Developed digital marketing materials for e-marketing communications / Working efficiently with a team on providing creative solutions that supported company goals, mission and culture...

Hobby Lobby Bag

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This bag has creative minds in mind. True Story: I have gone to the craft store multiple times for paper and end up leaving with X amount of paper, a candle, a pair of scissor,...

Project Courage

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Informational booklet for Project Courage. The cover matches existing collateral while the inside is more playful but still matches branding standards. Flip through the booklet...

Fooling Foods

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My goal was to do exactly what certain food companies do, fool the customer. This project is about foods that appear to be healthy but are not. My design choices elaborate on that by...

Eucalyptus Branch

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Natural handmade hanging decor for a baby shower in Georgetown, Connecticut. Her theme was outdoorsy and a play off the the word grow. This branch was a beautiful touch that radiated a eucalyptus scent...