WHO I AM

This is me, Kate –

Background

I graduated with a Bachelor of Fine Arts from Youngstown State University in 2016. In this program I discovered my passion for Graphic and Interactive Design. Following graduation, I returned to the northeast to pursue career opportunities in the greater New York City area.  My first contracted position gave me experience as a web designer before I moved on to a role in marketing. As my confidence grew, I stepped into the freelance market and began to take on freelance graphic and interactive design work. This has taught me to balance responsibilities in my full-time role in addition to my freelance clients. I have developed skills in time management that allow me to succeed in all aspects of my career while maintaining a healthy personal life.

My clients consist of,

  • Standard
  • Interactive
  • Photography/Editing
  • Custom

More About Me

  • Growing Up

    I grew up in Brookfield, Connecticut – graduating from BHS in 2011 where I was always more interested in arts and athletics over history and math. I participated on the varsity cheerleading team and was a part of the towns all-star cheerleading gym, North East Tropics. I was awarded with MVP on the cheer squad and received the Art & Ceramics Teachers Choice Award for the graduating class of 2011.

  • College

    Off to YSU in 2011 – habits stayed the same. I cheered on the Penguins at football, basketball and community events while keeping my academic standards high. I received the Faculty Design Excellence Award as a junior and was selected as a stand out student that was asked participate in competitions and programs that were not offered to all. Upon graduation, I was a Deans and Presidents list student.

  • Today

    I believe my past as an athlete and as an artist has lead me to where I am today. Being a cheerleader for so long, I was taught to interact with the crowd, get the viewer involved and visually get them interested by doing something flashy. I like to think I use those similar practices throughout my designs and my competitive nature is what drives me to create such successful work.

My favorite kind of designs are the ones that challenge me the most

MY FAVORITE KINDS OF DESIGNS ARE THE ONES THAT CHALLENGE ME THE MOST

  • LinkedIn

    linkedin.com/in/katepfahl/

  • Facebook

    facebook.com/kaitlyn.pfahl

  • Pintrest

    pinterest.com/kaitlyn_pfahl/

  • Email

    katepfahl@gmail.com

PORTFOLIO

Vertext

,
/Posted by: admin
This specific project was presented to me with the wireframe already done. With that, I researched and photo-searched an appropriate solution. There was limited information given but throughout the colors, photos and overall design...

Fooling Foods

,
/Posted by: admin
My goal was to do exactly what certain food companies do, fool the customer. This project is about foods that appear to be healthy but are not. My design choices elaborate on that by...

Cambria Hotels and Suits

/Posted by: admin
Created concepts, logos and packaging for all promotional material /  Developed digital marketing materials for e-marketing communications / Working efficiently with a team on providing creative solutions that supported company goals, mission and culture...

Worth Property Group, Email Campaigns

,
/Posted by: admin
Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...

Image Star

,
/Posted by: admin
Email Marketing Campaign for potential new clients for Image Star -  a leading wholesaler of imaging products. They offer a wide selection of OEM and compatible printer, fax, copier, and data media...

Slaveworld

,
/Posted by: admin
For the Blackfish Campaign my primary focused was to make it fun so it draws peoples attention but conveys a very serious message. I personalized my own font to help create the shape of...

David Adam Realty

/Posted by: admin
Updated and maintained consistent marketing materials for web, social medias and flyers. If you would like to see full pdfs or more marketing collateral done for David Adam Realty please contact me...

Project Courage

,
/Posted by: admin
Informational booklet for Project Courage. The cover matches existing collateral while the inside is more playful but still matches branding standards. Flip through the booklet...

Fairfield Appraisal Group

,
/Posted by: admin
Handy one page flyers for easy distribution. If you would like to see full pdfs or more marketing collateral done for Fairfield Appraisal Group please contact me...

Hobby Lobby Bag

/Posted by: admin
This bag has creative minds in mind. True Story: I have gone to the craft store multiple times for paper and end up leaving with X amount of paper, a candle, a pair of scissor,...

Velocity Operating System

/Posted by: admin
The Velocity operating system was designed with busy people who want to stay organized in mind. When I was first given this assignment I asked myself how would I be able to make my...

Worth Property Group

,
/Posted by: admin
Expanded on the existing branding standards of Worth Property Group located in White Plains, NY . Revamped projects include: stationery, flyers, booklets and email marketing campaigns. A photography session was done for some properties...
Client: Jane Doe - Coding Expert

Excellent freelancer. Fast worker and knows what he's doing and his communication is very clear. Product was delivered in great shape.

Handcrafted

/Posted by: admin
Handcrafted custom gift/home decor request with wood burning. More examples to...

YSU CCAC Flyer

,
/Posted by: admin
Managed design projects and visuals for multiple departments within the Youngstown State University College of Creative Arts and Communications / Developed goals by communicating with team members to ensure accuracy and completion among dates agreed upon...