Creative Marketing & Brand Management  /  Remote – Global Presence / 08.2020 – Present

Hired as a Marketing Generalist in 2020 and promoted to Marketing Manager in 2022 to oversee department at full

As the leader of a dynamic marketing team, I fostered collaboration and strategic planning, driving exceptional results through creative thinking. My role extended to championing global brand management and corporate identity for our renowned company, where I independently spearheaded the design and implementation of a new logo, website, and branding standards in 2020-2021.

Through effective collaboration with all departments, I enhanced service awareness and brand recognition by crafting impactful customer and client-facing materials, including innovative campaigns across various platforms such as social media, email, and corporate presentations. Additionally, I executed comprehensive website enhancements to optimize user experience and engagement, while also managing all aspects of video production, from filming to editing.

Through a proactive approach to social media platforms and staying informed about algorithms, my team successfully improved our social media status organically. Every year we saw improvements in followers, engagements, and overall page status.

Additionally, I served as the Head of Conference Committee, where my team and I meticulously organized event logistics, ensuring seamless company appearances and conducting thorough ROI assessments.

Throughout my time at FDAQRC, I collaborated closely with Human Resources, executing brand recognition campaigns to enhance internal recruitment efforts. Furthermore, I led the Employee Engagement and Retention program, driving a vibrant company culture through initiatives such as open table conversations, funds for cups and flowers, happy hours, lunch & learns, and more.

Video Samples

Below, you’ll find a selection of video samples captured throughout the year. These recordings originate from the company’s face-to-face meetings, sharing a cohesive messaging approach. Similar videos are produced for various events held throughout the year. All videos were recored on an iPhone and edited in Adobe Creative Cloud softwares or on Splice.

Custom Video for an Internal Goodbye!

The process involved meticulous editing, combining video, audio, and music seamlessly using industry-standard software such as Stitch App, After Effects, and Photoshop. This project presented a distinctive challenge, as its initial conception did not anticipate the specific format the final video would take. However, through resourcefulness and adaptability, the content was transformed into a compelling visual narrative.

MORE VIDEO SAMPLES CAN BE PROVIDED UPON REQUEST

MORE PROJECTS

YSU CCAC Flyer

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Managed design projects and visuals for multiple departments within the Youngstown State University College of Creative Arts and Communications / Developed goals by communicating with team members to ensure accuracy and completion among dates agreed upon...

Fooling Foods

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My goal was to do exactly what certain food companies do, fool the customer. This project is about foods that appear to be healthy but are not. My design choices elaborate on that by...

the Final Flamingle

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A personal touch on a special brides bachelorette party! Some information has been distorted to respect the clients privacy. The invite was completely custom to the bride and included a size tag, key chain, and festive...

Vertext

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This specific project was presented to me with the wireframe already done. With that, I researched and photo-searched an appropriate solution. There was limited information given but throughout the colors, photos and overall design...

Velocity Operating System

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The Velocity operating system was designed with busy people who want to stay organized in mind. When I was first given this assignment I asked myself how would I be able to make my...

Fairfield Appraisal Group

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Handy one page flyers for easy distribution. If you would like to see full pdfs or more marketing collateral done for Fairfield Appraisal Group please contact me...

Oh Boy Bag

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Personalization request -  hand done type on an existing bag for baby boy,...

Hobby Lobby Bag

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This bag has creative minds in mind. True Story: I have gone to the craft store multiple times for paper and end up leaving with X amount of paper, a candle, a pair of scissor,...

Bison HVAC

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Bison Mechanical's transformation into Bison HVAC represents a significant shift in their business. The rebranding initiative reflects their commitment to staying ahead in the competitive HVAC industry. With the updated logo, Bison HVAC now...

Private Client

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Working with a private client local to Arizona on marketing strategy and designs for non-fungible tokens (NFT). NFT designs and company details will be shared once they become...

Cambria Hotels and Suits

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Created concepts, logos and packaging for all promotional material /  Developed digital marketing materials for e-marketing communications / Working efficiently with a team on providing creative solutions that supported company goals, mission and culture...

Activate.law

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Over the course of 6 weeks, Activate.law's original Squarespace webisite was updated to an interactive WordPress site. The upgraded site features multiple pages with detailed information, engaging visuals, and interactive elements, showcasing Activate.law's services...

Project Courage

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Informational booklet for Project Courage. The cover matches existing collateral while the inside is more playful but still matches branding standards. Flip through the booklet...

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