WHO I AM
This is me, Kate –
Background
With a successful history in Creative Marketing, I have been an essential member of award-winning marketing teams. I am a dedicated team player but also have the confidence and experience to work on projects independently.
Through my work as a Marketing Specialist and Design Strategic, I have partnered with business development, sales, and operation teams to gain and maintain relationships with clients like Amazon, Nuance Health, Lululemon, AMC Theaters, Dunhill, and many more high-end retailers, entertainment, and healthcare clients.
From real estate, to medical, and lifestyle companies/brands, my experience spans across multiple industries and has been shared globally. I’ve worked with both small companies and large corporations to ensure marketing needs are being meet through a creative approach.
With a new passion for video production and editing through story telling, I have 8+ years of corporate experience in creative marketing with both web/interactive and print based materials.
Industry Experience
Real Estate
I began my career in Stamford, CT working for a small Commercial Real Estate firm. The firm primarily maintained relationships within New England retailers, restaurants, and lifestyle brands such as, PetValu, The Edge Fitness, and Blaze Pizza.
Construction
With 3+ years experience in the Construction Industry, I have worked for companies that have work on both the East and West coast. My marketing packages have been presented to luxury brands like Dunhill, Dover Street Market, Charlotte Tilbury, and Gucci, as well as entertainment brands like AMC, Cinemax Theaters, and Alamo Draft House.
Pharmaceutical
My most recent professional venture delved into the pharmaceutical industry, where I’ve diligently navigated creative projects at at a global scale with an audience in all major regions. I’ve successfully managed to guide the brand identity by navigating through the complexities of diverse markets and regulatory landscapes with precision and dedication.
More About Me
Growing Up
I grew up in Brookfield, Connecticut – graduating from BHS in 2011 where I was always more interested in arts and athletics over history and math. I participated on the varsity cheerleading team and was a part of the towns all-star cheerleading gym, North East Tropics. I was awarded with MVP on the cheer squad and received the Art & Ceramics Teachers Choice Award for the graduating class of 2011.
College
Off to YSU in 2011 – habits stayed the same. I cheered on the Penguins at football, basketball and community events while keeping my academic standards high. I received the Faculty Design Excellence Award as a junior and was selected as a stand out student that was asked participate in competitions and programs that were not offered to all. Upon graduation, I was a Deans and Presidents list student.
Today
I believe my past as an athlete and as an artist has lead me to where I am today. Being a cheerleader for so long, I was taught to interact with the crowd, get the viewer involved and visually get them interested by doing something flashy. I like to think I use those similar practices throughout my designs and my competitive nature is what drives me to create such successful work.
My favorite kind of designs are the ones that challenge me the most
MY FAVORITE KINDS OF DESIGNS ARE THE ONES THAT CHALLENGE ME THE MOST
LinkedIn
linkedin.com/in/katepfahl/
Facebook
facebook.com/kaitlyn.pfahl
Pintrest
pinterest.com/kaitlyn_pfahl/
Email
katepfahl@gmail.com
PORTFOLIO
See Bison HVAC for updated work. This original logo was used temporarily as the company was getting...
This bag has creative minds in mind.
True Story: I have gone to the craft store multiple times for paper and end up leaving with X amount of paper, a candle, a pair of scissor,...
Stationery done for Community Foundation located in the Mahoning Valley of ...
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Client: Jane Doe - Coding Expert
Excellent freelancer. Fast worker and knows what he's doing and his communication is very clear. Product was delivered in great shape.
Timeless logo with a light, dark, full, and half dimensions options. This is a new project started at the begging of Fall 2021. More details and branding examples to...
A personal touch on a special brides bachelorette party!
Some information has been distorted to respect the clients privacy.
The invite was completely custom to the bride and included a size tag, key chain, and festive...
One of three concepts presented to the client.
This concept is clean and timeless but playful with non-permanent elements. The non-permanent elements are detailed yet dainty. They can easily be interchangeable with time, products, and...
FDAQRC
Email , Interactive , Photography , Print , Social Media , Video
Creative Marketing & Brand Management / Remote - Global Presence / 08.2020 - Present
Hired as a Marketing Generalist in 2020 and promoted to Marketing Manager in 2022 to oversee department at full
As the leader...
Working with a private client local to Arizona on marketing strategy and designs for non-fungible tokens (NFT).
NFT designs and company details will be shared once they become...
My goal was to do exactly what certain food companies do, fool the customer. This project is about foods that appear to be healthy but are not. My design choices elaborate on that by...
Includes all 10 seasons and a display box.
Can supply more pictures upon...
Personalization request - hand done type on an existing bag for baby boy,...
One of three concepts presented to the client.
This concept is modern and groovy. This is to create a "life style" branding image. The logo portrays more personality than a standard logo . The logo...
The Velocity operating system was designed with busy people who want to stay organized in mind. When I was first given this assignment I asked myself how would I be able to make my...
Bison Mechanical's transformation into Bison HVAC represents a significant shift in their business. The rebranding initiative reflects their commitment to staying ahead in the competitive HVAC industry. With the updated logo, Bison HVAC now...
Handy one page flyers for easy distribution.
If you would like to see full pdfs or more marketing collateral done for Fairfield Appraisal Group please contact me...
Over the course of 6 weeks, Activate.law's original Squarespace webisite was updated to an interactive WordPress site. The upgraded site features multiple pages with detailed information, engaging visuals, and interactive elements, showcasing Activate.law's services...
Created concepts, logos and packaging for all promotional material / Developed digital marketing materials for e-marketing communications / Working efficiently with a team on providing creative solutions that supported company goals, mission and culture...
Managed design projects and visuals for multiple departments within the Youngstown State University College of Creative Arts and Communications / Developed goals by communicating with team members to ensure accuracy and completion among dates agreed upon...
Handcrafted 3D text to create this one of a kind poster for the 80th Art & Design Student Exhibition. The photos were taken in the museum the event took place in. This package includes...
